The world is changing by the minute. Post-Brexit (the referendum vote for the UK to leave the EU), it is almost impossible to keep up with the seismic changes taking place in the UK political landscape – let alone work out what this ‘brave new world’ means for business.
So you might be tempted to wait for things to settle down and choose not to communicate. What can you possibly do about it? After all, these changes are largely outside of your control aren’t they? Probably (unless you are the Prime Minister – and even then only partially so). All very understandable but putting your head in the sand and not engaging is not the answer. History tells us that uncertainty and failing confidence results in falling markets, business, jobs and investment. Most of us mere mortals have no control over such things but we can help ourselves and each other to weather the storm by stepping up our business communications because:
- You can fill that potentially dangerous communication vacuum so easily hijacked by the rumour mill – an ongoing issue for all internal communication professionals – with some level of reassurance and presentation of the facts
- Even if you have relatively little to say, what you do say can really help to steady the ship especially where people are concerned about their jobs and futures
- You could help to fashion and mould the look of that brave new world through persuasive and brave external communications – leading rather than following the pack
Finally, whatever your line of business (financial services to a corner shop), it’s important to remain positive and remind your employees, customers, suppliers and other key stakeholders that you continue to be open for business despite stormy seas ahead.